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Your Privacy Choices
As described in our Privacy Policy, we collect personal information from your interactions with us and our website, including through cookies and similar technologies. We may also share this personal information with third parties, including advertising partners. We do this in order to show you ads on other websites that are more relevant to your interests and for other reasons outlined in our privacy policy.
Sharing of personal information for targeted advertising based on your interaction on different websites may be considered "sales", "sharing", or "targeted advertising" under certain U.S. state privacy laws. Depending on where you live, you may have the right to opt out of these activities. If you would like to exercise this opt-out right, please follow the instructions below.
If you visit our website with the Global Privacy Control opt-out preference signal enabled, depending on where you are, we will treat this as a request to opt-out of activity that may be considered a “sale” or “sharing” of personal information or other uses that may be considered targeted advertising for the device and browser you used to visit our website.
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The Founder
LATC Essentials was founded by Aneesha, the creator behind @locsandthecity, a hair and lifestyle creator with thick, mid-length locs.
After years of improvising (even as a loose natural) with doubling up scrunchies, stretching out elastics, and hunting for accessories that didn’t snag locs, create tension headaches, or cause breakage, she started curating pieces for herself first. This became the foundation for LATC Essentials: accessories rooted in real-life experience, not guesswork.
Today, the brand is an extension of that community. It's made for anyone who’s ever thought, “This would be perfect… if it actually fit my hair."
Intentionality
LATC Essentials is a small, Black woman–owned business building slowly and intentionally.
Community First
We listen closely to feedback from our community to shape future drops, color stories, and sizing.
Standards
You’ll see that same focus across everything we do—from how we talk about textured hair, to how we show it on our site, to the way we pack each order.