About
Texture-first luxury, made for more hair.
LATC Essentials (LAT-see) is a low-tension hair accessories brand created for thick hair, curls, and locs.
Presentación de diapositivas
Bestseller
The Founder
LATC Essentials was founded by Aneesha, the creator behind @locsandthecity, a hair and lifestyle creator with thick, mid-length locs.
After years of improvising (even as a loose natural) with doubling up scrunchies, stretching out elastics, and hunting for accessories that didn’t snag locs, create tension headaches, or cause breakage, she started curating pieces for herself first. This became the foundation for LATC Essentials: accessories rooted in real-life experience, not guesswork.
Today, the brand is an extension of that community. It's made for anyone who’s ever thought, “This would be perfect… if it actually fit my hair."
Intentionality
LATC Essentials is a small, Black woman–owned business building slowly and intentionally.
Community First
We listen closely to feedback from our community to shape future drops, color stories, and sizing.
Standards
You’ll see that same focus across everything we do—from how we talk about textured hair, to how we show it on our site, to the way we pack each order.